Social Media Campaign for Video Launch

Planning your social media content and measuring its effectiveness can aid ensure the success of your marketing campaigns, go on writers and other content stakeholders answerable, and provide articulate communication betwixt teams - not to mention organizing your publishing schedule and saving time.

Below yous'll find a collection of gratis social media templates, including templates for strategy and planning, content calendars, influencer marketing, plus auditing and reporting. All of these free templates are in Microsoft Excel format and can exist edited for your needs.

We've also included customizable templates in Smartsheet, a real-time work execution platform that empowers you to better plan, manage, and report on social media campaigns.

Download Social Media Strategy Program Template

Excel | Smartsheet

This social media strategy template is designed to help you create a comprehensive strategy and activeness plan. Outline your company'southward mission, target audience, messaging, obstacles, and goals. Research the contest and make up one's mind how to gear up yourself apart. Create a detailed program for how to attain your objectives on each social network, and evaluate your success by measuring metrics.

Elementary, powerful marketing campaign direction in Smartsheet.

Smartsheet is a cloud-based platform that allows teams and organizations to more effectively manage campaigns, helping you to maintain consistency across channels, eliminate silos, and increase visibility. See Smartsheet in action.

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Social-Media-Report

Download Social Media Report Template

Excel | Smartsheet

Translate your KPIs into a social media report with visual metrics. Display data such as your number of posts, audience engagement per post, retweets, all-time performing posts, and more. Compiling and tracking these analytics in an easy-to-read report creates a great tool for communicating with your marketing team or managers.

Social-Media-Campaign

Download Social Media Campaign Template

Excel | Smartsheet

Utilize this template to manage a particular social media entrada. The template includes sections for defining goals, the campaign timeline, the channels and types of content you will be focusing on, social media influencers and other outreach options, and metrics fmaor tracking performance. This is a detailed template that tin can hands exist modified to accommodate your campaign needs.

Social-Media-Audit

Download Social Media Audit Template

Excel | Smartsheet

A social media audit can inform your strategy and help ensure that your objectives are being met. Reviewing your monthly metrics and comparing them to the previous calendar month and year tin can offer a clear moving-picture show of what parts of your social media plan are working and what needs to change. This audit template is a uncomplicated spreadsheet that can be edited to include all of your social channels and any metrics that you lot want to track.

Download Social Media Marketing Budget Template

Excel | Smartsheet

Employ this template to plan and track your social marketing budget with a spreadsheet view as well every bit visual metrics. The template includes monthly and annual totals, and provides a quick snapshot of how your budget is beingness allocated. Depending on the size of your business organization and telescopic of your social media program, your budget may include personnel or agency expenses, content creation costs, paid promotions and more.

Editorial Calendar Template

Marketing-Editorial-Calendar

Download Editorial Calendar Template

This editorial calendar template provides monthly, quarterly, and annual views, so you can create a long-term social media programme equally well as detailed monthly schedules. Plan your agenda effectually of import events, launches, and holidays. On each monthly agenda spreadsheet, you lot can assign projects, schedule deadlines, include target audience info, list SEO data, and track metrics.

Annual Content Calendar Template

Annual-Content-Calendar

Download Almanac Content Calendar Template

Combine your annual content plan and calendar in 1 template. This template also includes sections for compiling content ideas and collecting your previous posts that were successful. You can use this template to create an annual overview of your marketing campaigns so that your social media plan is integrated with other marketing efforts.

Blogging Calendar Template

Blogging-Editorial-Calendar

Download Blogging Agenda Template

Similar to the annual content calendar above, this blogging template is useful for planning, tracking, and brainstorming. It includes a yearly overview, detailed monthly schedules, a blog post archive, and a section for collecting ideas. Use this template when you demand a dedicated calendar that focuses on weblog planning, or change it to include other social media plans.

Influencer Marketing Template

Influencer-Marketing

Download Influencer Marketing Template

Identify and track fundamental influencers then that you can develop relationships with them. Influencer tracking can help you extend your achieve to broader audiences past, for instance, working with a blogger who has a large, loyal following. This template can help you vet potential influencers to make sure they're a good fit for your brand and objectives. Maintaining a list tin can too provide future outreach options - but you should build relationships with influencers before yous actually engage them for a specific marketing entrada.

Social-Listening

Download Social Listening Template

Utilize this template to document the results of analyzing whatever content or engagement related to your concern or topics. Past listening in on the activity on your social networks, y'all can larn more about your target audience - the type of content they are sharing, what content generates the most engagement, when posts are being shared, etc. - and who your influencers or competitors might be.

Social-Media-Effectiveness-Tracker

Download Social Media Effectiveness Tracker

This template is designed to assistance you lot analyze your social media posts for a deeper understanding of what is working and why. In one case you have all your data entered - and some social networks offer export features to speed up this procedure - filter the spreadsheet columns to clarify your posts based on different metrics. Getting a meliorate sense of why certain posts are more successful can help you tailor your content for different social media platforms.

Social-Media-Calendar

‌Download Social Media Calendar Template

Excel | Smartsheet

Plan your daily social media calendar for all networks, with posting times scheduled throughout the solar day. The unproblematic layout of this template makes it easy to see the daily schedule at a glance, just information technology besides includes details such equally headlines, content type, links and audience engagement. Update the schedule with whatsoever on-the-fly content that you add together during the day to create an accurate record of your posts.

Translate your strategy into a scheduled programme using an editorial calendar. This may include your goals for various channels, how often you lot will be posting and at what times, the blazon of content to be shared, messaging, and metrics. Planning alee volition help organize your promotional schedule across multiple networks. Tracking audience engagement will give you an idea of the best days and times to post for your particular audience. While having a calendar will provide structure and deadlines, yous likewise desire to post spontaneously when it's warranted, such as a relevant, breaking news story or commentary on a retweet. You can also utilize your calendar to archive your most successful content, and and then reuse it later on if it's evergreen.

Here are some tips for planning content on specific social media networks:

Twitter - Utilize Twitter for offering business tips and establishing yourself equally an good. Since Twitter limits posts to 140 characters, it'due south perfect for cycling (and recycling) cursory news updates throughout the solar day. Only yous're not express to text - try tweeting images to grab attention, and encourage retweets. Aim for several tweets per 24-hour interval, and afternoon work breaks or early evening commute times may reach more than Twitter users.
Facebook - Keep your Facebook posts cursory and entertaining to encourage sharing and audition engagement. Use images and videos to capture attention and give personality to your online presence. Facebook is dandy for reaching a wide audition, but the focus tends to be more community oriented and less about concern insights. Information technology's mostly recommended to post on Facebook once per solar day, a few days per calendar week.
LinkedIn - Utilize LinkedIn to share industry news and build professional relationships. Sharing manufactures that are actually helpful and not merely promotional matters here, but information technology'southward still important to include images and videos in your content. Since LinkedIn is geared toward professionals, posting on weekday mornings or evenings may garner better results.
Pinterest - Visuals are key on Pinterest. The majority of Pinterest users are women, and content is often DIY oriented. If this isn't your audition, or your business messaging doesn't interpret well into stiff visual content, Pinterest may not be the all-time choice. Top posting times will typically be on weekends.
Google+ - In your public circle on Google+ you lot can share business info similar to what you would share on LinkedIn- think instructional videos and informative web log posts. Aim to post once per day, a few days per calendar week, mid-morning to early afternoon on weekdays.
Instagram - Another network for sharing visual content, Instagram is primarily used as a mobile app, so users may be accessing it many different times throughout the day, but early mornings may be best for reaching a broad audience. Consider ways to maximize your visual marketing, such every bit offering a giveaway that encourages followers to repost your content.

Once you've determined your posting schedule on all networks, be consistent and track analytics until y'all know the best times for reaching your target audience.

Before diving into the circuitous earth of social media, you need a solid strategy to brand sure your time is well spent and your social presence is effective. Creating a social media strategy will set you upwardly for a clear action plan with objectives that are in alignment with your business organisation goals. Determining measurable goals allows yous to define clear tactics for your social media plan and to track progress by evaluating metrics.

As with any marketing plan, you need to identify your target audience, which can include existing and potential customers. Knowing your audience will assist you determine what social media channels and types of content are most appropriate for your business. Y'all can also get a sense of your audience past evaluating which of your social profiles are receiving the virtually traffic. If your audience has diverse subsets, depending on the business, products, or services you are promoting, it might also exist benign to accept multiple profiles on some social networks. Check the guidelines of different networks to find out their limits or requirements.

Analyzing your competitors' social media presence tin besides inform your strategy. Enquiry how many followers your competitors take on various networks to get an thought of where your target audience might exist most active. You tin can too see what responses competitors are getting for different types of content to larn which tactics might be most successful.

At present that you've got your audience and social networks figured out, what are you going to share? You'll need to make up one's mind your central messaging that both fits with your brand and distinguishes you from competitors. Keep this messaging in mind every bit you lot create social media profiles that reflect your brand, and brand sure your profile images are sized appropriately for each network. Profile images offer customers a first impression of your business and should exist consistent with your brand. In one case you're clear on brand messaging, you lot can narrow your focus to planning specific content. This may include campaigns around product launches or events, simply nobody wants to be overwhelmed with promotional content - so make sure you are offering your audience existent value and that you have a balance between promotional and other content. You as well want a diversity of content, including images and video, and to mail regularly. The key word in social media is "social," and then create an engaging presence past encouraging conversation, replying to comments, and providing quality customer service.

If all this sounds similar a lot of work, remember that you don't have to create all original content. You can use curated content by watching for and sharing content that fits with your messaging and topics. Keep a log of curated content and so that you accept inspiration to choose from. You can also share the same content on different networks, but avoid besides much redundancy by modifying the content slightly. Remember that you desire to offering a variety of content, both in format and messaging. Different posts will take dissimilar goals, whether it'southward to generate sales leads or direct traffic to your blog. Creating a publishing schedule will assistance ensure that you lot have a balanced mix of content across networks.

The best marketing teams know the importance of effective campaign management, consequent creative operations, and powerful event logistics -- and Smartsheet helps y'all deliver on all three so yous tin can be more constructive and achieve more.

The Smartsheet platform makes it easy to plan, capture, manage, and report on piece of work from anywhere, helping your squad be more effective and get more done. Report on central metrics and get real-time visibility into work as information technology happens with roll-up reports, dashboards, and automatic workflows built to keep your team connected and informed.

When teams have clarity into the piece of work getting done, there's no telling how much more they can accomplish in the same amount of time. Try Smartsheet for costless, today.

Frequently Asked Questions

What Are Content Calendars?

Content calendars are strategic resources used past marketing teams to plan, rail, and share content marketing activity. The calendar format gives a visual await at content and campaign launch dates.

As compared to a simple list of content, a calendar view offers improve visibility into the specific pieces of content, when they are published, and who is responsible for what pieces of content.

What Is Evergreen Content?

Evergreen content is a type of content that is always considered relevant, never becomes dated, and reports on topics that are of importance to an audience.

Named after the evergreen tree, which retains its green leaves all twelvemonth long, evergreen content never loses its significance.

Social Media Campaign for Video Launch